Ooyu Drinks Branding​​

role | brand identity, art direction, photography & product development

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Driven by a passion for mixology, Ooyu Drinks was launched as a seasonal
small-batch premium cocktail brand on Instagram. The signature cocktail was crafted using the milk-washing technique, creating smooth, refined flavor profile.
Developed the brand’s identity from the ground up, shaping its art direction, typography, packaging, and product design. Photography played a key role in establishing distinct visual presence. The result is a brand that reflects a commitment to quality, innovation, and premium ingredients.